Yesterday — #MartechDay, yay! — we unveiled the international 2022 internet marketing technologies landscape, just after getting a 12 months off in 2021. It grew a extraordinary 24% to 9,932 answers. To make it readable, we essentially built it thoroughly interactive at martechmap.com, wherever you can look for, filter, zoom, and far more. It’s very wild.
But irrespective of its mind-boggling scale, the martech landscape has usually been a sidebar to the real tale of how technological know-how is transforming marketing. The seriously neat stuff for me is how entrepreneurs leverage these instruments with approach, talent, and creativity to achieve outstanding outcomes for their companies and their buyers.
This is why The Stackies: Advertising and marketing Tech Stack Awards are my beloved group function in the martech market. Each and every yr, marketers enter by sharing a one slide that illustrates their martech stack. They frequently shout-out to the unique solutions they use. But the best ones specific how they believe about their stack conceptually. How does it in good shape into their organizational functioning technique? How does it support their client journey?
Collectively, they give us some perception into how martech is becoming applied.
And, simply because it is also a entertaining awards method, quite a few design and style their stack slides with a very little added pizzazz. Not necessarily related to the stack’s mission, but entertaining to look at.
This calendar year, 32 businesses sent in stack illustrations. You can see all of them in the no cost State of Martech 2022 report we produced yesterday — The Stackies start off on web site 31. (And if you want to see the types from earlier years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 per capable entry to a non-profit. In the previous, we’ve donated to corporations that encourage range and inclusion in martech. This year, given the awful predicament in Ukraine, we’re donating the $3,200 to the Global Rescue Committee.
Just about every yr, we also pick out 5 “winners” for the awards. I put winners in quotations since, though the ones we decide on are wonderful examples of martech stacks that have introduced something particularly practical or innovative to their visualization, absolutely everyone who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a full wins from this wonderful corpus of true-environment stack examples.
4 Winning Stacks from 2021, Up to date for 2022
My gratitude is in particular immense for providers who enter The Stackies numerous many years in a row. They give us a window into how martech stacks evolve in excess of time, technically and conceptually.
Four of the five winners from previous year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once more this year with updated slides, and wow, they’re severely brilliant. They fully qualify as profitable entries once again.
Even so, we required to unfold the adore a bit to contributors who didn’t just win final 12 months. So whilst we did not pick them as winners for 2022, they truly are entitled to to be recognized as “standing winners” from very last 12 months.
In this article they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a great deal for continuing to contribute to The Stackies! This sort of a wonderful way to guidance the broader martech group.
5 Martech Stacks from New Winners in 2022
Still, deciding on 5 winners amongst all the remaining fantastic entries was tricky. These are the ones we selected, but I strongly inspire you to obtain the full established in the State of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to those people organizations to enable them know you take pleasure in their contributions.
Our 5 picks, in alphabetical buy:
Yet again, a enormous, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There had been so lots of amazing entries from the AMA, Annum, Cvent, Digital Achieve, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and additional. Look at them all out.