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  • Business Class: StartingBlock looks to more minority-focused programming as director departs | Business News
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Business Class: StartingBlock looks to more minority-focused programming as director departs | Business News

By Randell Ortelli 1 year ago

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Emilie Heidemann | Wisconsin State Journal

Nora Roughen-Schmidt began her tenure as executive director of co-working space StartingBlock in 2020 — when she and her team undertook the many challenges that came with navigating an unprecedented health crisis and its economic fallout.







Nora Roughen-Schmidt

Roughen-Schmidt


Two years later, Madison native Roughen-Schmidt has helped the co-working space overcome many of those those obstacles. She is also leaving her post for a consultant role at the Southwest Wisconsin Small Business Development Center. But Roughen-Schmidt still gets to do what she loves, and that’s both making sure entrepreneurs with innovative ideas feel supported as they build their venture, as well as breaking down barriers for underrepresented groups.

StartingBlock now looks to a future of programming for minority-led startups, she said, adding that her last day at the East Side space is June 3. The co-working space that opened in 2018 houses several startups, venture capital funds and organizations that support early-stage companies as they expand.

Presiding over the the task of identifying a new executive director is Peter Gray Executive Search, a Madison recruiting firm that hires leaders looking to tackle social issues, said Mark Richardson, co-chair of StartingBlock’s board of directors.

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Since taking on the executive director role, Roughen-Schmidt has helped StartingBlock members get health insurance coverage, start a popular podcast hosted by Madison.com featuring prominent experts, form connections with the local arts community through an artist-in-residence program, obtain money from the Wisconsin Economic Development Corp. to support minority-led companies and plan several networking events, among other accomplishments.

In 2021 alone, StartingBlock reached 374 members, according to internal data from the organization. StartingBlock also became the first co-working space in the state to offer the insurance, and there were 12 “Innovate 608” podcast episodes, featuring people like Gov. Tony Evers and Jason Fields, president of the Madison Region Economic Partnership.

The co-working space received a $500,000 Entrepreneurial Partner grant from WEDC and Milwaukee consulting agency the Young Enterprising Society in 2021, which is slated to launch a program this fall for minority entrepreneurs. StartingBlock previously launched its “Social Impact Initiative” in 2018, focused on cultivating businesses that tackle social issues.

“Successful applicants who participate in the cohorts will get free space at StartingBlock, mentoring, education, free participation in the Blueprint Milwaukee accelerator program and $10,000 to put toward their startup,” Roughen-Schmidt said, adding that the Blueprint program helps women, people of color, veterans and other represented groups build businesses in Milwaukee and Green Bay.

The grant was matched by area credit unions and University Research Park, she said.

Roughen-Schmidt was previously the executive director of Viroqua Chamber Main Street, where she not only started a podcast but launched a pop-up shop program similar to Culture Collectives on State Street, which allows business owners to rent space for their venture at a reduced cost for a few months.

That initiative influenced communities around Wisconsin to try following in the Viroqua Chamber’s footsteps, she said.

The director has also served on the Governor’s Council on Workforce Investment for the last nearly three years to help employers anticipate their labor needs, and contribute to the development of skilled workers in the state.

Roughen-Schmidt spent her undergrad at UW-Madison, where she obtained a degree in marketing in 2000. She also has a master’s degree in project management.

“Nora is a valued member of (StartingBlock),” said Scott Resnick, former executive director at StartingBlock and chief operating officer at Hardin Design and Development. “She’s someone who was diligent about finding solutions to difficult problems. She joined in at a fairly precarious time and was able to bring stability to StartingBlock and prepare us for this next chapter.”

“I can’t believe the amount of things Nora and her team have done,” said Nick Myers, CEO of Madison startup and StartingBlock tenant RedFox AI. “She has truthfully transformed StartingBlock.”

Digest

  • The South Side Center for Black Excellence and Culture development project has received more major gifts topping millions from several Madison businesses and organizations within the last week. Madison nonprofit and philanthropic organization Ascendium Education Group gave the largest gift of $2.5 million.
  • Wisconsin banks started the year strong with total assets up 5.04% year-over-year from March 2021 to 2022. Despite concerns about rising inflation, total deposits were up 7.08% for the same period. The financial health of consumers was also evidenced by a 20.88% year-over-year decrease in noncurrent loans and leases, according to figures from the Wisconsin Bankers Association.
  • To increase exposure of Wisconsin startup companies to local, national and international venture communities, Madison venture capital company NVNG Investment Advisors recently launched “+Venture Wisconsin,” which is a free database of statewide early-stage businesses. The startups are responsible for what they put on the platform, NVNG said in a statement.
  • Chuck Law, who is the UW-Madison Division of Extensions Lecturer Emeritus, was recently inducted into the Wisconsin Main Street program’s Hall of Fame. The program is designed to revitalize historic business districts in the state. The Hall of Fame identifies individuals who have an outstanding record of achievement in supporting Main Street Programs over an extended period of time. Law is most known for his work in providing research and education on Business Improvement Districts, or BIDs. He retired in 2020.

Photos: Creating the mural at Ella Apartments on East Washington Avenue

Ella Apartments mural





Ella Apartments mural

Work on a mural on the front of Ella Apartments, 2860 E. Washington Ave., entered its third week on Sunday. Artists Bill Rebholz and Eddie Perrote expect to be done with the project on the site of the former Ella’s Deli by Memorial Day Weekend. It will become the city’s largest mural and was commissioned by New Year Investments, the developer of the 135-unit apartment building.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

With the left third side of the mural completed, work on Sunday was focused on the center section of the creation. The project is expected to be completed by Memorial Day Weekend.  



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Near perfect weather greeted artists Bill Rebholz and Eddie Perrote on Sunday as they continued their four-week mural project at Ella Apartments.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Work continued Sunday on the Ella Apartments on East Washington Avenue.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Work continued Sunday on the Ella Apartments on East Washington Avenue.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Work continued Friday on the Ella Apartments on East Washington Avenue.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Work continued Friday on the Ella Apartments on East Washington Avenue.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

With the brick facade already painted white, Bill Rebholz began adding gray primer on May 2 to the East Washington Avenue side of the Ella Apartments building.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

The first day of work on May 2 on the Ella Apartments mural involved laying a coat of gray primer.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Shapes began to appear on May 7.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Shapes continued to be added on May 8.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Color began to pop in this image of the mural seen on May 10.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

May 10



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Bill Rebholz, seen here on May 11, cleans his brushes before moving onto another color.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Some of the brushes, seen here on May 11, used on the Ella Apartments mural.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Bill Rebholz cleans his brushes on May 11.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Bill Rebholz, who is leading the mural project at Ella Apartments, is seen here on Wednesday as he tried to fight off the oppressive heat.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Eddie Perrote, left, and Bill Rebholz, seen here on May 11, tried to fight off the heat during a break from paint the Ella Apartments mural.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

May 11



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

May 11



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

May 12



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

In this image taken Thursday, a rabbit, upper left, and a person, lower center, begin to emerge on the Ella Apartments mural. The project is designed to reflect the energy and character of the Eken Park neighborhood that is bordered by East Washington Avenue.



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

May 13



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

May 13



BARRY ADAMS, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Muralist Bill Rebholz created two dimensional renderings with grids to help guide him through the painting process. Rebholz also uses the windows as a roadmap when placing his images on the building’s brick facade.



KAYLA WOLF, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Painters Bill Rebholz and Eddie Perrote paint a mural at Ella Apartments on East Washington Avenue in Madison, Wis., Monday, May 9, 2022. KAYLA WOLF, STATE JOURNAL



KAYLA WOLF, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Bill Rebholz pours yellow paint while working on his mural at Ella Apartments. He expects to use about 50 gallons of paint and 10 different colors.



KAYLA WOLF, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Painters Bill Rebholz, right, and Eddie Perrote work on a mural at Ella Apartments on East Washington Avenue in Madison, Wis., Monday, May 9, 2022. KAYLA WOLF, STATE JOURNAL



KAYLA WOLF, STATE JOURNAL


Ella Apartments mural





Ella Apartments mural

Painters Bill Rebholz, left, and Eddie Perrote, work on a potion of the Ella Apartments mural on May 9, just prior to the onset of a record-setting heatwave that sent temperatures into the 90s for much of last week.



KAYLA WOLF, STATE JOURNAL


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